The pandemic and the rising demand for digital solutions: After lockdowns were announced and restrictions were placed on movement, consumers had no choice but to turn to online channels to fulfill their needs. Whether it was ordering food, making money transfers, shopping for home decor items, or talking to loved ones, more people suddenly had to rely on digital technologies to do things they had previously done in person. This meant that businesses that wanted to survive had to find ways to respond to these needs by creating digital offerings or enhancing their current digital practices to satisfy their customers. Companies also had to rely on digital tech to communicate with internal stakeholders, streamline operations, make informed business decisions, strengthen data security, and accelerate cloud migration to deal with the large influx of new customers and users. Those who could afford to began hiring right away to keep up with growth and consumer demands. Others took not...
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